a. Getting to Plan B by John Mullins and Randy Komisar, Harvard Business Press, 2009
(herein denoted as “Mullins and Komisar”)
b. The Founder's Dilemmas by Noam Wasserman, Princeton University Press, 2012 (herein
denoted as “Wasserman”)
c. Byers, Dorf, and Nelson Technology Ventures: From Idea to Enterprise, McGraw-Hill, 4th Edition
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