Mon, Aug 03, 2020 05:15 AM - Updated

Digital Marketing Manager - gabriella.mervis@broadwayacrossamerica.com

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Date: Fri, Apr 08, 2016 10:14 AM

Our busy marketing department has an immediate opening for the Digital Marketing Manager position. We are looking for a detail oriented and organized individual to assist in the coordination and implementation of our marketing efforts and other digital needs for Broadway.com.

Responsibilities:
• Monitor and optimize paid search budget and strategy through an external agency
• Work closely with advertising agency to allocate media spend and update marketing materials
• Measure and analyze website metrics via Google Analytics
• Manage email marketing provider, test and analyze existing campaigns, identify and present new opportunities to sales team
• Ensure success of existing partnerships, project manage site and development efforts, collaborate with partners on new initiatives
• Help identify potential marketing partners, and coordinate and maintain all post-sales activity
• Assist Sales team in sweepstakes and contest efforts and liaise with legal team on official rules

Qualifications:
• Minimum of 4 years’ experience working in digital marketing
• Knowledge of Google AdWords, Google Analytics, Google display remarketing, and Facebook remarketing
• Highly Proficient in Microsoft Office, particularly Excel
• Self-motivated, team player with strong people skills
• Strong analytic and independent problem solving abilities
• Ability to innovate, prioritize and multi-task
• Interest in and knowledge of Broadway is a plus

please do not message this poster about other commercial services