Who is 4K?
4K is building the world's most incentive-aligned, peer-to-peer marketplace. Our mission is to empower humanity to transact with more trust, more transparency, more speed, and with a 95+% reduction in fees. Unlike incumbent marketplaces that win at the expense of their users, we win alongside our users. We've raised $3M from some of the world's top blockchain VCs (Electric Capital, Consensus Capital, Crosscut VC, and more) and angels.
For something to be a true industry disruptor, it can’t be just two or three times better than what already exists. It has to be at least 10, if not 100, times better. By using blockchain technology to leverage NFTs and our own native token, we are able to build the marketplace of the future.
Web1.0 = Ebay
Web2.0 = Curated Marketplaces
Web3.0 = 4K
Who are you?
Are you obsessed with blockchain technology? Are you excited to take responsibility for your work end-to-end? Do you see the potential for NFTs? Are you interested in helping to show others the light? If these questions resonate with you and you have experience with public relations, content marketing, and social media marketing, we would love to hear from you.
Your Missions
Lead 4K's communications, content and PR strategy by building campaigns, pitching stories and features, and developing proactive and reactive messaging that helps tell 4K's story around products, people, and partnerships.
Handle rapid response efforts to address issues and manage press inquiries.
Develop and maintain close, productive relationships with journalists and key influencers in blockchain, tech, finance, business, and mainstream press.
Own the content strategy and lifecycle across all channels, including social, to meet awareness and demand-generation goals
Run the entire editorial process, including ideation, drafting, creative, distribution, promotional strategy, and measurement
Build, manage, and communicate the rich content calendar and integrated campaigns to executive team and SMEs
Develop a thought leadership strategy that distinguishes 4K from competition and cuts through industry noise
Write hard-hitting copy that drives action in a variety of mediums and formats (website, blogs, collateral, reports, video, email, infographics and more)
Be the guardian of brand voice and style, ensuring consistency across every touchpoint.
Track breaking news and social conversation to generate highly relevant storylines that address audiences’ real-time interests
Collaborate and be point-of-contact with agency partners in content development and promotional roll out, SEO optimizations, and implementations
Actively contribute to fully integrated marketing efforts spanning content, social, growth and more
Ask clarifying questions and provide authoritative advice to decision-makers
Handle tactical assignments with a sense of urgency in a fast-paced, agile environment
Skills & Qualifications
5+ years in public relations, content marketing, and/or social media communications
Proven ability to generate and communicate breakthrough insights for thought leadership content
Strong understanding of the blockchain, technology, and/or finance industries broadly with experience working in business-to-business communications
Experience writing and storytelling with the ability to spot opportunities and communicate them artfully and persuasively
Ability to work quickly and independently while also being reciprocal and comfortable routinely integrating with other communications fields
Combination of in-house and agency/consultancy experience, ideally some time spent working for or supporting pioneering technology startups
Results orientation with ability to develop and communicate big-picture vision and strategy and deliver results through practical, disciplined execution
Inventive mentality and an orientation toward building and encouraging positive relationships inside and outside
Strong influencing skills with experience navigating and aligning across organizational silos
Outstanding communication skills, both written and verbal, as well as the ability to develop concise and effective communications tailored to specific audiences
Confident in a dynamic and fast paced work environment
What You Will Like At 4K
You will join a world-class team that is pioneering a market where no startup has yet managed to establish itself
As we are still early stage and our environment is fast-paced, your impact will be direct and you will have a great contribution on the company’s success
We encourage open communication and have a good working environment for people to flesh out their creativity. At 4K, you can continue to learn and grow in a collaborative and iterative way of working.
Benefits of working at 4K
Robust variety of project types
Work with exciting brands
Build applications at the forefront of blockchain technology
Have an epic time!
Extras
Salary and equity benefits for this role are highly competitive and commensurate with experience. 4K is an equal opportunity employer.
4K is committed to a diverse and inclusive workplace.
For individuals with disabilities who would like to request an accommodation during the interview process, please advise your company contact.
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