Who is 4K?
4K is building the world's most incentive-aligned, peer-to-peer marketplace. Our mission is to empower humanity to transact with more trust, more transparency, more speed, and with a 95+% reduction in fees. Unlike incumbent marketplaces that win at the expense of their users, we win alongside our users. We've raised $3M from some of the world's top blockchain VCs (Electric Capital, Consensus Capital, Crosscut VC, and more) and angels.
For something to be a true industry disruptor, it can’t be just two or three times better than what already exists. It has to be at least 10, if not 100, times better. By using blockchain technology to leverage NFTs and our own native token, we are able to build the marketplace of the future.
Web1.0 = Ebay
Web2.0 = Curated Marketplaces
Web3.0 = 4K
Who are you?
Are you fascinated by blockchain technology? Do you see the potential for NFTs? Are you interested in helping to show others the light? If these questions resonate with you and you are an experienced marketer, we would love to hear from you.
Your Missions
Spearhead the strategic and tactical execution of marketing campaigns.
Manage conception, development, and implementation of marketing plans, product concepts, and promotional programs to drive interest and adoption.
Collaborate with the business and engineering teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products in the blockchain industry.
Oversee and grow the marketing team, consistently identifying product opportunities within our current and potential user base to drive adoption.
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of a marketing budget.
Understand key industry trends and provide market research, forecasts, competitive analysis, and campaign results in order to translate results into actions.
Skills & Qualifications
3-4 years marketing in a SaaS business or tech startup (mix of B2C and B2B with a focus on B2C).
2+ years as a lead where you have defined and executed a marketing strategy.
Strong generalist across PR, events, research, content creation, storytelling, product marketing, digital, marketing automation, growth or product marketing.
Consistent track record of driving full funnel, multi-channel marketing programs.
Data-driven leader who can take risks, predict outcomes, and analyse results for continuous improvements.
Experience planning and implementing PR strategies including press releases, briefings, scripts and strategies.
Excellent influencing and presenting skills, with the ability to communicate the utility of 4K in both written and spoken forms.
A proven track record of enabling and accelerating sales teams.
Independent worker with a growth mindset and the ability to achieve results.
Experience in blockchain.
Connections in relevant industries.
Please do not message this poster about other commercial services.
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What You Will Like At 4K
You will join a world-class team that is pioneering a market where no startup has yet managed to establish itself.
As we are still early stage and our environment is fast-paced, your impact will be direct and you will have a great contribution on the company’s success.
We encourage open communication and have a good working environment for people to flesh out their creativity. At 4K, you can continue to learn and grow in a collaborative and iterative way of working.
Benefits of working at 4K
Robust variety of project types.
Work with exciting brands.
Build applications at the forefront of blockchain technology.
Disclaimers
Salary and equity benefits for this role are highly competitive and commensurate with experience. 4K is an equal opportunity employer.
4K is committed to a diverse and inclusive workplace.
For individuals with disabilities who would like to request an accommodation during the interview process, please advise your company contact.