Ready to help scale The GIST’s impact across North America? The GIST is looking for a Growth Marketing Associate to help us take things to the next level.

As a Growth Marketing Associate, you will be optimizing existing channels and leading new channel experimentation for core GIST products (newsletter, podcast and social media channels) and new content channels and verticals. Your efforts will be critical to delivering on our growth targets at The GIST.

The GIST is a women-founded startup that creates sports content, experiences and community that are by women and for all sports fans, mainly through our free, localized 4x-weekly newsletter, daily social media and twice-weekly podcast. The GIST will be expanding into two new content verticals in 2022.

Our vision is to become the go-to source for sports for underserved fans.

Since launching across North America in September 2019, our community has grown to over 500,000 GISTers, we have worked with brands like the NBA, FanDuel and Under Armour, and our co-founding team was named to Forbes 30 Under 30 2020.

Want to join our team? We hope so. Here’s more on the Growth Marketing Associate role:

Role: Full-time, three-month contract with the intention to extend into full-time employee.
Reports into: Head of Operations & Growth
Location: Remote. Must be based in North America.

Key Objectives

• Execute, optimize and evolve our growth strategy for The GIST newsletter, podcast, social media channels and merchandise.
• Develop and execute go-to-market strategies and subsequent marketing and audience acquisition for new GIST channels, verticals and locations.
• Research and test new channels to help evolve our growth strategy.

Core Responsibilities

• Planning and executing audience acquisition campaigns across digital growth channels, including but not limited to paid social media, search, newsletter advertising, influencer advertising, contesting and more.
• Collaborating with our content team to develop creative and messaging for use across digital growth channels.
• Building, nurturing and growing cross-promotional partnerships on behalf of the GIST to align with our brand, audience, and campaigns.
• Planning and executing on launch and growth strategies for new content verticals, new channels and new locations.