Turn is a 80+ person, venture-backed, experienced team of entrepreneurs that are focused on driving unprecedented value in the instant-ready workforce industry. Our B2B workforce acquisition platform is used by companies in 30+ industry verticals ranging from rideshare and delivery to health care and event staffing. We support employers that need to develop last mile labor quickly and consistently across the U.S.
Members of the Turn leadership team bring decades of labor, marketplace, and staffing experience. They are granted significant autonomy in their domain expertise while working closely together to drive growth under a unified strategy.
About you
As a Senior Content Manager and Copywriter, you will join a team that brings together decades of labor, marketplace, and staffing experience. We are looking for a strategic-minded individual who can capture our unique voice and propel it through the industry. As a B2B provider of services to employers, we have a growing need to provide not only the software tools our customers need, but also to provide value-add informational content to help customers with their buying decisions, engage with our target customers in new ways, and to reinforce Turn’s brand.
A successful candidate will need an entrepreneurial and “builder” mindset to help stand up this new function at Turn. Development of the content strategy will require a deep understanding of our business, the customers that we serve, and content creation best practices. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the contingent labor landscape. Our ideal candidate also has experience as a copywriter who can stun us with their creativity, vision, and eloquence. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.
Your Responsibilities:
It’s unlikely you’ll encounter a typical day, but you can expect to pivot between B2B, B2C, and internal communications at a fluid pace. Here’s what you can expect to deliver consistently:
Written copy for a variety of audiences, including our B2B partners where people reading your material will come from the Trust and Safety or Worker Procurement Teams at labor marketplaces like Uber, Grubhub, or Instacart. Sometimes your audience will be directly prospective instant-ready workers interested in a variety of potential work opportunities or investors who may be interested in our perspective on thematic changes happening in the industry.
Please do not message this poster about other commercial services.
Exacting attention to detail, whether it’s punctuating your copy, crafting the message for a marketing campaign, or staying true to our brand’s tone and style across all mediums including website, white papers, blog posts, social media content, and product/service descriptions.
A love of collaborating with your team members — art directors, UX designers, developers, marketers — as well as multiple departments ranging from sales to legal, to consistently deliver polished, award-worthy work.
An up-to-date knowledge of the labor industry (including evolving trends in gig employment, challenges facing workers, and regulatory impacts) to help reaffirm Turn’s place as a thought leader and industry expert.
A natural ability to develop strong relationships with stakeholders and the ability to successfully influence others to reach desired organizational outcomes is key to success.
Additional Responsibilities:
• Consolidating Turn’s content marketing practices into one newly formed, centralized function.
• Developing an overarching content marketing strategy and voice that aligns with Turn’s overall business strategy.
• Providing strategic direction and thought leadership in applying content best practices for Sales and Marketing.
• Establishing processes for content creation.
• Developing and maintaining an editorial calendar to organize and schedule content
• Regularly capturing and reporting on relevant metrics that uncover meaningful content marketing insights for our business.
• In the near to medium term, helping us build a more flushed out content team to support our growing needs.
Qualifications:
• Minimum of 5-7 years content writing experience is required.
• Bachelor's degree is required. Majors in English, Journalism, or Marketing are a plus. MA/MS is also a plus.
• Skilled in writing clear, concise, engaging, and grammatically correct copy.
• Ability to write across a variety of channels, including, but not limited to web, email, direct mail, blogs, e-books, and social media.
• Strong attention to detail for copy editing and proofreading.
• Understanding of content marketing best practices and tactics such as SEO link-building outreach, digital advertising, and social media marketing.
• Organizational skills and the ability to juggle multiple projects and priorities for multiple stakeholders and business partners.
• Believer in the Oxford comma and admirer of Sam Seaborn and Will Bailey’s writing styles.
Perks/Comp:
• Competitive market salary (based on experience)
• Stock Options
• Medical, Vision, and Dental insurance
• Semi-annual offsite team member meetings
This role can be remote (anywhere in the continental United States) but Chicago, IL is preferred as the company operates under the Central Time Zone (CST). Feel free to review our site (www.turning.io) and Medium presence (https://medium.com/turn-technologies)
Turn is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.