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Date: Thu, Dec 07, 2006, 09:00 PM PST
Barbie Zelizer of the Annenberg School for Communication says that a socially popular celebrity marketing campaign doesn't always equate to increased sales.<br><br><a href='http://www.philly.com/mld/philly/news/special_packages/latest/16190344.htm?source=syn' target='_blank'>http://www.philly.com/mld/philly/news/special_packages/latest/16190344.htm?source=syn</a><br><br>
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