Stanford, California
PortalOne develops mobile-first “Hybrid Games” that combine games and live shows to give users a more engaging games experience, with stunning visuals and interactivity. This convergence of entertainment forms means that our workforce is a mix of people from diverse industries, all working as a single team to create new workflows and pipelines to support production and delivery of next generation gaming entertainment.
With founders and colleagues who have pioneered #1 hits in the gaming, film and TV industries around the world, ours is a culture of embracing challenge and breaking through barriers to bring great entertainment to life.
User Acquisition Specialist
JOB DESCRIPTION AND RESPONSIBILITIES
We are seeking a skilled User Acquisition Specialist with experience in successfully growing game apps through multi-channel user acquisition campaigns. Follow and understand the fast-evolving trends in mobile gaming, user acquisition, user behavior, and monetization. This UA Specialist will play a key role in achieving a successful North American launch and beyond.
Your duties will include:
● Hands-on responsibility across the full-cycle of planning, setting up, managing, and analyzing mobile game user acquisition campaigns
● Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets
● Manage budgets and prepare thorough, dynamic media planning
● Analyze and report performance KPIs, working closely with our analytics team
● Build, maintain and enhance PortalOne's relationships with mobile UA partners
● Select, onboard, and evaluate new mobile UA partners and relevant tools
● Coordinate closely with our analytics, games, and studio teams, as well as the rest of marketing/communications
● Work closely with stakeholders across the company to ensure strong coordination and resource optimization
● Responsibility for hands-on administering of the company’s social media and community tasks
**SKILLS & REQUIREMENTS **
REQUIRED
● Experience in managing marketing or UA campaigns, in games or relevant entertainment apps
● Experience in successfully growing apps or games through organic/viral & paid mobile user acquisition campaigns.
● In-depth understanding and proven expertise with Facebook ads and Google AdWords for mobile (UAC).
● Good understanding of essential mobile marketing tech, especially conversion tracking, programmatic advertising, etc.
● Previous budgeting and budget spending responsibilities for ROI-based mobile user acquisition campaigns
● Strong project management skills, analytical (data analysis experience using Excel and analytics tools) and reporting skills
● Proactive, with a strong sense of accountability, ownership and a hands-on mentality
● Preference for working in fast-paced environments, and ability to deliver on multiple projects in parallel.
● Good verbal, written, and interpersonal skills needed
● Passionate about gaming, media and entertainment
● Team player orientation
PREFERRED
● BA/BS degree or above
● Experience with Photoshop, Premiere, etc.
● Experience with Firebase
● Experience with advertising on additional platforms (e.g. TikTok, Snapchat)
● Experience from a social media or community manager role
WORKING AT PORTALONE OFFERS YOU:
● Competitive salary
● Health insurance
● 25 paid vacation days per year, plus public holidays
THIS POSITION IS BASED IN LOS ANGELES, CALIFORNIA
JOIN OUR TEAM!
Send CV and Cover Letter to: join@portalone.com
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