STVP Observation Lab X Accel

The best builders do more than solve problems. They notice what others overlook. Join the Stanford Technology Ventures Program (STVP) for the STVP Observation Lab!

This exclusive, one-day experiential workshop explores the underestimated skill of noticing, hosted in partnership with our partners at Accel in San Francisco.

Using techniques drawn from anthropology, cartography, journalism, systems analysis, and visual thinking, you’ll study a complex public environment in San Francisco. Rather than beginning with a preconceived idea, you’ll practice observing real-world behavior, identifying patterns, challenging assumptions, and uncovering needs hidden in plain sight.

At the STVP Observation Lab, you’ll:
• Observe: Study behavior and gather real-world evidence in a public San Francisco environment.
• Synthesize: Map and interpret your team's field observations.
• Uncover: Identify patterns, tensions, and hidden user needs.
• Hypothesize: Develop opportunity hypotheses and early concept sketches.
• Share: Present your findings in a collaborative showcase with peers and partners.

Who Should Attend?
This workshop is open to active Stanford students from any field of study, including anthropology, art, business, communication, design, engineering, journalism, psychology, and urban studies. No prior research, design, or entrepreneurship experience is required. Come curious and prepared to look closely!

Event Flow:
• 10:00 AM – 12:00 PM: Field Observation (Meet in San Francisco, observe, and gather data)
• 12:00 PM – 12:30 PM: Transition (Walk together to Accel)
• 12:30 PM – 1:00 PM: Lunch (Provided at Accel)
• 1:00 PM – 4:00 PM: Synthesize, Interpret, & Develop Opportunity Hypotheses
• 4:00 PM – 5:30 PM: Gallery-Style Sharing, Guest Alumni Feedback, & Mixer

Important Logistics:
• Location: Fieldwork in SF, followed by teamwork at Accel (35 S Park St, San Francisco, CA).
• Physicality: This event includes walking, standing, and outdoor field observation. Please wear comfortable shoes and dress in layers.
• Transportation: Exact morning meeting point, transit guidance, and lunch details will be shared with confirmed participants.

PLEASE NOTE: Space is limited and registration requires approval. Submitting this registration form does not guarantee a place. You will receive a separate confirmation email if your registration is approved.